Rite Foods Limited has again made the impossible become possible!
The peculiarity of the happenings in the country, has made Nigerians to deal with the pressures of everyday life.
Indeed, a simple act of kindness has sparked a wider conversation and once again highlighted what it truly means to put consumers first, just as Rites Foods Limited did.
The story of Ola Ogidan, an Ondo-born artisan, has resonated deeply across the country. What started as a tense moment, marked by stress and frustration during an encounter at a checkpoint, quickly turned into something unexpectedly positive.
In a calm and thoughtful move, a military officer, Onabamiji Praise Oluwatobi, offered Ogidan a bottle of Fearless Energy Drink. It was a small gesture, but one that made an immediate impact. Within minutes, the tension eased, giving way to a sense of calm.
The moment, captured on video and shared online, struck a chord with many Nigerians. People didn’t just see a drink, they saw empathy, humanity, and the quiet power of showing up for someone in a difficult moment. Conversations quickly picked up across social media, with many reflecting on the importance of patience, kindness, and staying grounded.
The story soon moved beyond social media, earning features on TVC’s Wake Up Nigeria and Trending Now, further amplifying its message of empathy and connection.
Speaking on The TVC Programme, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said: “Stories like this go beyond the product— they speak to the power of human judgment, empathy, and presence of mind. What the soldier demonstrated was not just quick thinking but a calm, responsible approach to de-escalating a tense situation. Seeing how he managed the situation, we couldn’t help but reach out to him”, he said.
Adegunwa went further to reiterate that: “We are proud to see one of our brands, Fearless Energy Drink, become part of such a positive and unexpected moment, used not just as a refreshment but as a simple tool to restore calm.
It also reflects the strength and professionalism of our military men and women, who continue to show that service is not only about force but also about restraint, compassion, and doing what is right in the moment”, he explained.
Speaking on standard and ability to stand with consumers, The MD said: “At Rite Foods, we remain inspired by stories like this and committed to standing with our consumers through actions that truly matter, as a proudly Nigerian, world-class company.
Rite Foods continues to deliver a wide range of quality products, including Bigi Carbonated Soft Drinks, Bigi Table Water, Sosa Fruit Drinks, Fearless Energy Drink, and its popular sausage rolls, all produced to world-class standards.
But beyond the products, it is moments like this that truly define the brand, reminding us that being consumer-centric is not just something you say; it is something people experience every day”, he concluded.
